Test bank for Practice of Public Relations, 12/E 12th Edition : 0133083578

Description

A Decriptive Tet bnk for Prctice of Public Reltion 12/E By Frer P. Seitel Che Mnhttn Bnk

Part I Evolution
Chapter 1 Defining Public Relations
Chapter 2 The History and Growth of Public Relations
Part II Preparation/Process
Chapter 3 Communication
Chapter 4 Public Opinion
Chapter 5 Management
Chapter 6 Ethics
Chapter 7 The Law
Chapter 8 Research
Part III    The Publics
Chapter 9 Media
Chapter 10 Social Media
Chapter 11 Employee Relations
Chapter 12 Government Relations
Chapter 13 Community Relations
Chapter 14 International Consumer Relations
Part IV Execution
Chapter 15 Public Relations Writing
Chapter 16 Integrated Marketing Communications
Chapter 17 Crisis Management
Chapter 18 Launching a career