Test bank for Marketing Planning : 0132544709

Description

A Decriptive Tet bnk for Mrketing Plnning By Stephn Sorger

Chapter 1. The Planning Process
Chapter 2. Objectives
Chapter 3. Market Overview
Chapter 4. Market Segments
Chapter 5. Competitive Landscape
Chapter 6. Strategy
Chapter 7. Products and Services
Chapter 8. Pricing
Chapter 9. Distribution
Chapter 10. Promotion
Chapter 11. Finance
Chapter 12. Implementation
Chapter 13. Sample Marketing Plans