(321) 765-3242

Test Bank for Marketing, 3rd Edition, Shane Hunt, John Mello George Deitz

Name: Test Bank for Marketing, 3rd Edition, Shane Hunt, John Mello George Deitz
SKU: 40134
Price: 55.00 USD
Availability: InStock

Download sample

Add to wishlist

$55.00

Category: Test Bank

Description

Test Bank for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz

Table of Contents

PART ONE Marketing in the Twenty-First Century

1. Why Marketing Matters to You

2. Strategic Planning

3. The Global Environment

PART TWO Understanding Your Customer

4. Consumer Behavior

5. Marketing Research

6. Product Development

7. Segmentation, Targeting, and Positioning

PART THREE Reaching Your Customer

8. Promotional Strategies

9. Personal Selling

10. Supply Chain and Logistics Management

11. Pricing

12. Retailing

13. Digital and Social Media Marketing

PART FOUR Responding to Your Customer

14. Branding

15. Customer Relationship Management

16. Social Responsibility and Sustainability

There are no reviews yet.

Be the first to review “Test Bank for Marketing, 3rd Edition, Shane Hunt, John Mello George Deitz”