Test Bank for Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication, Janis Teruggi Page, Lawrence J. Parnell
Test Bank for Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication, Janis Teruggi Page, Lawrence J. Parnell ,
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Test Bank for Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication, Janis Teruggi Page, Lawrence J. Parnell ,
Table Of Content
Preface
Acknowledgments
About the Authors
SECTION 1: UNDERSTANDING PUBLIC RELATIONS
UNIT 1: Public Relations’ Role and Function in Society
CHAPTER 1: Strategic Public Relations: A Constantly Evolving Discipline
CHAPTER 2: The History of Modern Public Relations: From Barnum to Lee, Bernays to
CHAPTER 3: Ethics and Law in Public Relations
CHAPTER 4: Foundations of Public Relations: Research and Theory
CHAPTER 5: Implementing Your Strategic Communications Plan
SECTION 2: PRACTICING PUBLIC RELATIONS IN A SOCIALLY RESPONSIBLE WORLD
UNIT 2: Public Relations Tactics
CHAPTER 6: Public Relations Writing: Persuasive and Audience Focused
CHAPTER 7: Media Relations in a Digital World
CHAPTER 8: Social Media and Emerging Technologies
UNIT THREE: General Practice Areas
CHAPTER 9: Corporate Social Responsibility and Community Relations
CHAPTER 10: Employee Relations, Corporate Culture, and Social Responsibility
CHAPTER 11: Corporate Communication and Reputation Management
CHAPTER 12: Issues Management and Crisis Communication
UNIT 4: Specialty Practice Areas
CHAPTER 13: Sports, Tourism, and Entertainment
CHAPTER 14: Nonprofit, Health, Education, and Grassroots Organizations
CHAPTER 15: Public Affairs, Government Relations, and Political Communications
CHAPTER 16: International Public Relations and Public Diplomacy
Glossary
References
Index
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