Test Bank for Better Business, 2/E 2nd Edition : 0132672367

Description

A Descriptive Test Bank for Better Business, 2/E By Michael R. Solomon, Mary Anne Poatsy, Kendall Martin • 1

Part 1: Looking at the Business Environment
Chapter 1: Business Basics
Chapter 2: Economics and Banking
Chapter 3: Ethics in Business
Chapter 4: Business in a Global Economy
Mini Chapter 1: Special Issues in Online Business

Part 2: Starting and Structuring a Business
Chapter 5: Small Business and the Entrepreneur
Chapter 6: Forms of Business Ownership
Mini Chapter 2: Constructing an Effective Business Plan

Part 3: Managing a Business and Employees
Chapter 7: Business Management and Organization
Chapter 8: Motivation, Leadership, and Teamwork
Chapter 9: Human Resource Management
Chapter 10: Business Technology
Chapter 11: Production and Operations Management
Mini Chapter 3: Business Communications

Part 4: Principles of Marketing
Chapter 12: Marketing and Consumer Behavior
Chapter 13: Product Development and Pricing Strategies
Chapter 14: Promotion and Distribution
Mini Chapter 4: Finding a Job

Part 5: Principles of Finance
Chapter 15: Financing and Tracking Business Operations
Chapter 16: Securities and Investments
Mini Chapter 5: Personal Finance