Description
A Comprehensive Solution Manual for Research Methods for Business Students, 5/E By Mark N.K. Saunders, et al, •
1 The nature of business and management research and structure of this book
2 Formulating and clarifying the research topic
3 Critically reviewing the literature
4 Understanding research philosophies and approaches
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Using secondary data
9 Collecting primary data through observation
10 Collecting primary data using semi-structured, in-depth and group interviews
11 Collecting primary data using questionnaires
12 Analysing quantitative data
13 Analysing qualitative data
14 Writing and presenting your project report
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