Solution Manual for Business Market Management: Understanding, Creating, and Delivering Value, 3/E 3rd Edition : 0136000886

Description

A Comprehensive Solution Manual for Business Market Management: Understanding, Creating, and Delivering Value, 3/E By James C. Anderson, et al, •

SECTION I:  INTRODUCTION AND OVERVIEW
CHAPTER 1: BUSINESS MARKET MANAGEMENT: GUIDING PRINCIPLES

SECTION II:  UNDERSTANDING VALUE
CHAPTER 2: MARKET SENSING: GENERATING AND USING KNOWLEDGE ABOUT THE MARKET
CHAPTER 3: UNDERSTANDING FIRMS AS CUSTOMERS
CHAPTER 4: CRAFTING MARKET STRATEGY

SECTION III: CREATING VALUE
CHAPTER 5: MANAGING MARKET OFFERINGS
CHAPTER 6: NEW OFFERING REALIZATION
CHAPTER 7: BUSINESS CHANNEL MANAGEMENT

SECTION IV: DELIVERING VALUE
CHAPTER 8: GAINING NEW BUSINESS
CHAPTER 9: SUSTAINING RESELLER PARTNERSHIPS
CHAPTER 10: MANAGING CUSTOMERS