Test Bank for Meetings, Expositions, Events and Conventions: An Introduction to the Industry, 4th Edition, George G. Fenich
Test Bank for Meetings, Expositions, Events and Conventions: An Introduction to the Industry, 4th Edition, George G. Fenich
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Description
Test Bank for Meetings, Expositions, Events and Conventions: An Introduction to the Industry, 4th Edition, George G. Fenich
Table of Contents
Part 1 Introduction
Chapter 1 Introduction to the Meetings, Expositions, Events, and Conventions
Industry (Meec) 1
Chapter 2 Meeting, Exhibition, Event, and Convention Organizers and Sponsors 20
Part 2 Key Players
Chapter 3 Destination Marketing Organizations (Dmos) 35
Chapter 4 Meeting and Convention Venues 49
Chapter 5 Exhibitions 71
Chapter 6 Service Contractors 89
Chapter 7 Destination Management Companies 105
Chapter 8 Special Events Management 122
Part 3 Important Elements in Meeting, Exposition, Event, and Convention Planning
Chapter 9 Planning and Producing Meec Gatherings 138
Chapter 10 Food and Beverage 161
Chapter 11 Legal Issues in the Meec Industry 179
Chapter 12 Technology and the Meeting Professional 199
Chapter 13 Green Meetings and Social Responsibility 216
Chapter 14 International Aspects in Meec 243
Chapter 15 Putting It All Together 261
Appendix 278
Glossary 292
Index 299
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