Solution Manual for Consumer Behavior: Buying, Having, and Being, 11/E 11th Edition : 0133450899

Description

A Comprehensive Solution Manual for Consumer Behavior: Buying, Having, and Being, 11/E By Michael R. Solomon, Saint Josephs University •

Section 1 Foundations of Consumer Behavior
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2 Decision Making and Consumer Behavior
Chapter 3 Cultural Influences on Consumer Decision Making
Chapter 4 Consumer and Social Well-Being

Section 2 Internal Influences on Consumer Behavior
Chapter 5 Perception
Chapter 6 Learning and Memory
Chapter 7 The Self
Chapter 8 Attitudes and Persuasion

Section 3 External Influences on Consumer Behavior
Chapter 9 Group and Situational Effects on Consumer Behavior
Chapter 10 Consumer Identity I: Sex Roles and Subcultures
Chapter 11 Consumer Identity II: Social Class and Lifestyles
Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion